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BBC WORLD NEWS

BBC World News, the BBC’s commercially funded international news and information channel, offers a unique and global platform for businesses to partner with the BBC brand and reach global consumers.

BBC World Newsprovides news, business and weather 24 hours a day, plus the best of the BBC's award-winning current affairs, documentary and lifestyle programming.

The channel reaches more than 200 countries and territories worldwide and more than 279 million households and more than one million hotel rooms. BBC World is also seen on 37 airlines and 42 cruise ships.

BBC World News’s\ audiences are business decision makers, affluent adults, influential leaders, opinion formers and international travellers. In fact, BBC World viewers in Europe travel on 29 million flights a year, 20 million of those on business.*

More and more airlines, tourism boards, industrial development groups, business consortiums and hotels turn to BBC World News to target frequent travellers. A recent International Air Travellers Survey (IATS) showed that 35% of BBC World viewers interviewed in airports spent 15 nights or more in an overseas hotel on business, and 61% spent money on duty free goods while travelling.

From a business point of view,BBC World Newshas developed partnerships with investment boards throughout the world and delivered cost effective ways through integrated campaigns to help them reach their target audience.

For example,BBC World News created a series of spot advertising for PAIiIZ (Polish Information and Foreign Investment Agency) to promote Poland as a as an exciting new business partner to the business and investment community of Europe. As a result of advertising on BBC World , awareness of PAIiIZ grew to 43% - an impressive result in such a short period of time for a new advertiser on the channel.**

BBC World News has an extensive portfolio of advertisers and has been the exclusive broadcast partner for events such as the International Hotel and Restaurant Association, International Air Travel Association, Tourcomm Africa and the World Travel and Tourism Council.

The channel has also developed creative sponsorship packages and innovative strategies to help raise brand profile and attract global consumers. Bespoke campaigns range from spot advertising and launch events, to sponsorship opportunities and specialised research projects.

In 2005,BBC World News was voted as the leading television channel for travellers in the World Travel Awards and the channel’s popular travel programme, FASTtrack was voted best television feature of the year by the British Guild of Travel Writers. BBC World was also voted as the Leading TV Channel for Travellers at the 12th Annual World Travel Awards, by more than 110,000 travel agents from throughout the world.

* Source: EMS Winter 2005 - weekly viewers
** Source: BBC World online tracker Europe only respondents

BBC World News’ dedicated airtime sales operation has grown significantly in recent years and now has a team of more than 70 staff located in ten offices around the world, together with agents supporting secondary markets. Offices are located in London, Frankfurt, New York, Paris, Singapore, Hong Kong, Dubai, Mumbai, Delhi and Bangalore.

Slovakia Tourist Board

The Slovakia Tourist Board was established in the interest of the successful presentation of tourism in Slovakia on the international tourism market. This organization was established by the Ministry of Economy of the Slovak as a governmental organization.

The strategic goals of the Slovak Tourist Board:
» effort aimed at the increase of incoming foreign tourism regarding the number of visitors, foreign currency revenue and other economic gains
» creation of a positive image of Slovakia as a tourist destination
» effort aimed at the growth of domestic tourism
» mediation of marketing information and knowledge to Slovak tourism subjects

The Slovak Tourist Board is an organization specializing on marketing and governmental promotion of Slovak tourism. The main activities of the Slovak Tourist Board are:
» carrying out tourism marketing on the national level
» providing information about tourist opportunities in Slovakia
» promoting Slovakia as the tourist destination
» supporting the sales of the tourist products of the Slovak Republic