Karl Cluck
Karl is the Partner and Co-Leader of Invention Mindshare Asia-Pacific. It is his belief that generating platforms that feature the right message rather than searching for one that simply reaches its target is what produces the highest demand. Through his work at Mindshare with clients such as Unilever, he has strived to create campaigns that not only break free from traditional perceptions, but also work on a global scale. Karl excels in using existing technology and platforms in non-conventional ways to engage a wide-scale audience.
Lee Daley
Lee is Chief Strategy Officer of McCann Erickson Worldwide. With his extensive talents, Lee has done everything from run a global network of 50 agencies for WPP to managing agencies in the UK (Saatchi & Saatchi and HHCL) to raising capital through VC rounds for entrepreneurial tech start ups and has overseen strategic acquisitions and M&A activity in his role as CEO. He and a partner have also developed and built the world's largest social network and IP incubator for fashion, IQONS.com, a "Linked In" for fashion that has 29,000 active members and has undertaken projects for Procter & Gamble, Nike i.d., Christian Dior, Diesel and Microsoft. It is no wonder that innovation and Lee Daley are synonymous.
Anne Dooley
Anne is EVP and Global Client Service Director for Bayer Energy BBDO Inc. Following the 2004 erroneous results from a NIH ADAPT study linking Aleve to increased cardiovascular risk, Anne led a team that worked swiftly and decisively to execute a response plan starting with an immediate wave of rational-based communication including TV, print and digital, reassuring consumers of Aleve's safety. This effort resulted in the biggest turnaround in over-the-counter (OTC) drug history since the Tylenol crisis. Anne strives to continuously bring fresh perspectives to the way that brands are marketed and often find new and innovative ways to position the older familiar brands like Aspirin or Alka-Seltzer.
David Lang
David Lang is President of Mindshare Entertainment North America. Prior to his work for Mindshare, he was an Emmy Award-winning producer for the Rosie O'Donnell Show as well as a writer, director and former on-air personality. It is these same talents that have proved most useful in his work at Mindshare where he has completed over 40 projects in 5 years for all of Mindshare's major clients, including Unilever, IBM, American Express and Sprint. David certainly understands how to turn an interesting story and a good script into engaging, new solutions for brands.
Dick van Motman
Dick is CEO and President at DDB China Group. For the past five years, Dick has worked tirelessly to build DDB Group from a small office with just a couple of clients to one of the strongest and most integrated agencies in China. DDB China Group has grown six-fold in the past five years and now consists of three offices, in three cities, offering three disciplines (DDB, Tribal DDB and RAPP). Last year, DDB was considered the fastest growing agency in China. More recently, DDB Guoan (the Group's joint venture in Beijing) was hired by the Ministry of Commerce to create an advertising campaign to promote the "Made in China" image which was shown in the US, Asia and Europe. This was effectively the first time the government had ever commissioned an advertisement. Dick is also the first non-Chinese executive to win the prestigious "Most Outstanding Advertising Person" Award from CAA/CCTV (China Advertising Association/China Central Television) as well as Cannes China's second-ever Gold Lion.
Allison Coley
Allison is the Senior Partner and Account Director of MEC. Since 2009, Allison has been working with Colgate-Palmolive and other agency partners to develop a new global integrated communications process with the capacity to enable teams around the world to seamlessly create great work. Colgate-Palmolive are vigilant about connecting with consumers in new and engaging ways. For Allison, this means she won't accept "can't" as an answer and works, through adaptation and collaboration, to find a solution that will deliver.
Cynthia McFarlane
Cynthia McFarlane is President of Saatchi & Saatchi Latin America and Chairperson of Conill. Understanding and interpreting cultural dynamics at the local and regional level is what Cynthia views as vital. It is therefore no surprise that, after establishing the Nazca Saatchi & Saatchi Miami office, Cynthia was given the charge of turning around a financially and creatively struggling Conill in the U.S. She brought Conill into the fold, making it part of the Latin American network and giving it access to top talent and resources across the region. Today, Conill has become a digital and non-traditional center of excellence for Saatchi & Saatchi Latin America.
Deepika Nikhilender
Deepika is the Leader of Business Planning APAC of Mindshare Asia Pacific. As a self-proclaimed rule breaker, Deepika and her department are a reflection of the standards she sets for herself. Compelling her team to think outside of the box, she has navigated the waters of the "Blue Ocean," that is to say generating high growth and profits by creating new demand in an uncontested market space, to make one of many international banks the "Iphone of banks." Deepika turned what was supposed to be a small project into a new business segment and culture shift in the organization.
Enyi Odigbo
Enyi is the CEO of Casers Group, Nigeria. His group holding company, Casers, offers complete advertising services through a number of strong, individual companies. Integration, he assures, is at the heart of his operation. Having won the DDB franchise in 2000, his group has expanded to include Capital Media -one of the region's largest independent media buying companies, Magenta – a digital company, and now a new partnership with Fin International, the financial branding consultancy. Without a doubt, he has made a profound impact on Brand Communications in Nigeria.
Marc Schader
Marc is Chief Commercial Officer of MPG. Having lead the global team that won Hyundai-Kia's global media business, Marc recognizes the importance of innovation and the ability to demonstrate the capabilities to make it a reality. Marc was also at the head of the global launch of MPG International (MPGi), an excellent local market expertise, into its own global powerhouse and standalone business unit, which is now present in over eight countries around the world. MPGi is one of the shining points of the company's global agency network and is a hub of international strategic coordination and client innovation.
Mark Sherman
Mark is Founder and Chief Executive Officer of Media Experts. Established in 1981 with a staff of three, Media Experts is today ranked as Canada's largest independent media services firm with offices throughout the country. Mark's passion lies in bringing countability and interactivity to traditional media. He invented Telescopic TV advertising in 2006 with the commercial deployment of etc.tv, which deploys a hyperlink from a 30-second TV ad to a long form ad served on demand in a cable environment. More recently, Mark launched Cmore media, a service allowing print readers to hyperlink to more online content using their mobile phones. Currently, he and his team at Media Experts are developing a "tradigital" dashboard to track the effectiveness of traditional media by correlating online behavior and data to offline advertising activity.
Angela Steele
Angela is Senior Vice President and Global Director of Starcom MediaVest Group. With her team at Starcom, she pioneered the first-ever strategic approach that addresses cross-brand needs and cross-channel opportunities – search, mobile, social, display and video – in the top 20 markets around the world. Angela also guided Starcom's unprecedented proprietary research study to unearth motivations behind consumer mobile behavior which now serve as the basis for 10 key mobile principles adopted in the agency's and marketers' mobile planning approaches. Her understanding of the importance of simplifying and understanding human experiences as they relate to creating value for a brand had put her at the forefront of new agency models for P&G that integrate media communications planning and idea generation with creative agency partners.
Kenny Tomlin
Kenny is CEO of Rockfish Interactive. Founded in 2006, Kenny Tomlin's Arkansas- based Rockfish Interactive designs, develops and deploys solutions for clients as well as products incubated in the Rockfish Labs division which include: conceptualizing and building websites, mobile applications, microsites, e-commerce sites, widgets, social media and other custom software initiatives. Rockfish Interactive is a trusted partner of some of the largest and most successful companies in the world, not to mention having built the award-winning Twitter application, TidyTweet; their own coffee brand, Silver Joe's Café; and the recently launched PlayNextLevel.com, which connects high school and junior college football players to college coaches nationwide. With an eye on the future, Rockfish has opened up three new offices in the past twenty months with a fourth set to open in Cincinnati as well as offices in the works in Asia and Europe.
Cheuk Chiang
Cheuk is CEO Asia Pacific of PHD. PHD holds innovation as paramount. In the past two years, the company has grown leaps and bounds. Where PHD in Asia Pacific was once a relatively unknown company in the region, it is now winning major pitches such as Unilever and HP, opening new offices and doing award-winning work. Above all, PHD considers itself an ideas company rather than a traditional media agency. In a world of conventional planning and buying, great ideas not only change the face of business, but also the boundaries of media.
Matthew Don
Matthew is Director of Digital Strategy and Innovation of Doremus. Placing great weight in understanding the communications landscape and the business of business, Doremus is now at the forefront of business-to-business marketing. The way that b-to-b audiences use media to make intelligent choices is extremely diversified. It is this behavior of consideration that enables a brand to have a fully integrated digital marketing campaign. Not only is Matthew a digital crusader, he's skilled at understanding an organization's complexities and injecting a b-to-c mindset into a b-to-b challenge.
Tracey Scheppach
Tracey is Senior Vice President and Innovation Director of VivaKi. Tracey is one of the founders of the VivaKi program known as The Pool, a testing initiative built on the collaborative participation of a select group of clients, content, content providers and tech companies – all of whom are "pooling" insights and resources in pursuit of future engagement models while still in the development stage. Through this research, she has helped identify a winning ad model called the ASq that is being built and operationalized for the industry-at-large. The amount of work Tracey has done to advance standardization of online video, promote addressable advertising as the future of TV and obtain more accurate data and metrics for emerging media is astounding.
Andy Wasef
Andy is the Emerging Platforms Director of MEC. For the past three years, Andy has been dedicated to driving understanding and application of emerging media and technology for MEC in multiple markets. In the UK, Andy helped initiate MEC's social media practice and introduced new revenue streams through the agency's buzz monitoring service. He also created the Emerging Platforms network in the UK and EMEA and championed monthly innovations and ideas presentations to be shared among the global network. He is a key player in MEC's current mobile marketing offering including formulating GroupM's partnership with Joule, along with counterparts at both Mindshare and MediaCom.
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