SPEAKERS

Simon Anholt

Simon Anholt originated the concept of Nation Branding in 1996 and is today regarded as the world’s leading specialist in public diplomacy and brand strategy for countries, cities and regions.

He is a member of the UK government’s Public Diplomacy Board, and has advised many governments including those of Croatia, Latvia, Australia, the Netherlands, Romania, Jamaica, South Korea, Tanzania, Sweden, Spain, Iceland, Botswana, Poland, Germany, Norway, the Baltic Sea Region, Bhutan, Egypt, Mongolia, Ecuador, Scotland, Japan, New Zealand, Switzerland and Slovenia, as well as numerous cities, regions, and bodies including NATO, the United Nations and the World Bank.

As a leading figure in the measurement and tracking of national reputation, he is the founder and publisher of the quarterly Anholt Nation Brands Index and the annual Anholt City Brands Index and Anholt State Brands Index, three major surveys which use a panel of over 5 million people in 35 countries to monitor global perceptions of 38 countries, 60 cities and the 52 States of the Union.

Anholt is the author of the best-selling marketing book, Another One Bites The Grass; his book on the role of brands in economic development, Brand New Justice, was published in 2003 and is now in its second edition. He is also a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003). His most recent books are Brand America, which charts the rise and fall of America’s reputation (Cyan Books 2004) and Competitive Identity: the New Brand Management for Nations, Cities and Regions, the standard text on place branding (Palgrave Macmillan 2007). He is also the Founding Editor of the quarterly journal, Place Branding and Public Diplomacy.

Patrick Spaven

Patrick Spaven is an independent consultant in research and evaluation and a Visiting Fellow at Manchester Business School. He specialises in international reputation and development. He has advised several governments on research and evaluation for public diplomacy and has conducted nation and city brand research analysis for organisations in 16 countries. For five years Patrick was Head of Research and Evaluation at the British Council. He has many years’ experience as a senior public diplomacy officer and has held positions and conducted assignments in over 30 countries. He lives in Brighton, England

patrick@spaven.com

www.spaven.com