Program

8:15am: Registration Opens & Breakfast Begins

8:50am: Welcoming Remarks and Introduction to MEDIA MATTERS—
Deborah Malone, Founder of The Internationalist

9:00-9:45am: Innovation: Transforming Business in the "The New Normal" Economy. As marketers continue to embrace new technologies and better understand consumer behavior, they are finding that a combination of innovation, originality and resourcefulness can redefine their businesses. Today's successful brands overcome competitive marketplace challenges as they find new ways to connect with their audiences. Targeting customers in unconventional ways is not only the gold standard for effective work, but often the foundation for growth.

Anita Liskey — Managing Director, Corporate Marketing, Chicago Mercantile Group
Paul Woolmington — New York Founder- NAKED, the Global Integrated Communications Consultancy
Christian Kugel — Senior Vice President- VivaKi

9:45—10:15am: New Insights, New World. How can US marketers learn to improve their effectiveness around the world? We'll look at some of the best case studies of recent marketing and media innovation from global markets. Today, the combined BRIC (Brazil, Russia, India and China) countries are larger than the US market and offer faster rates of growth.

Greg Paull — Principal- R3

10:15—10:45am: NETWORKING BREAK

10:45—11:30am: Integration: How Do You Manage in an Always-On World? Integrated marketing tops the list of concerns facing senior marketing executives. Yet, even with a broad strategic foundation, marketers must constantly decide which platforms require the most investment, the best talent and the right resources, while blurring the lines that separate specific functions. Marketers succeed when brand decisions and messages are fully integrated—internally and externally-- and synchronized across all media channels. Leadership that ties everything together is today's necessary "Strategic Alignment." However, accomplishing it is a challenge in a world that runs in "real time."

Fritz Johnston — VP-Brand Management & Advertising- The Boeing Company
Rick Gray — SVP, Corporate Communications- Hudson
Dan O'Brien, — CEO- Vivid Ascent, the Global Integrated Communications Consultancy

11:30—12:15pm:The 24/7 Data Dashboard: Managing Metrics for Brand-Building and Return on Marketing Investment. Today, marketing responses must be immediate in a transparent, social media world. Yet, with so much data, how do you know what to evaluate and how to react? According to a recent ANA survey, 42% of marketers are dissatisfied with ROI measurements and metrics. This must change to create a disciplined, internally-consistent approach to marketing measurements, metrics and productivity. It can also contribute to insuring that marketing's value can dictate a positive line on the corporate balance sheet.

Pat Dermody — VP-Media Buying, Digital & Social Networking- Sears Holdings Corporation
Maria Luisa Francoli — CEO- MPG Global
Latha Sundaram — EVP/Managing Director- Starcom Worldwide

FOLLOWED BY NETWORKING LUNCH BUFFET
NOTE: Program subject to change.