
at the Metropolitan Club in the
Willis Tower — 223 South Wacker Drive, Suite 6700 Chicago.
The Internationalist's MEDIA MATTERS series is a new concept in connecting people and exchanging ideas. It gathers together key thinkers on international marketing/media issues and challenges them to discuss today's opportunities in a fast-paced forum of debate and interaction.
MEDIA MATTERS will return to Chicago as The Internationalist recognizes how the Windy City continues to act as a new U.S. Capital for International Marketing and Media Strategy. We'll explore key issues with Chicago's internationalists, as well other world-wise marketing experts.
Discussion will be focused on those basics that drive international marketing success today: market understanding, innovation, and accountability.
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