The Internationalist’s MEDIA MATTERS series a new concept in connecting people and exchanging ideas. It gathers together key thinkers on international marketing/media issues and challenges them to discuss today’s opportunities in a fast-paced forum of debate and interaction.
Today’s marketer is grappling with the reinvention of brand building, which is now technologically-driven and consumer-controlled in a constantly changing marketing environment. Consumers and business decision-makers are telling marketers when, where and how they want to be targeted, so there needs to be measurable, interactive campaigns across all media platforms. In short, marketers need to address four basics today to be effective: innovation, digital, integration, and accountability.
Program
8:00—Registration Opens & Breakfast Begins
9:00—Welcoming Remarks and Introduction to MEDIA MATTERS
Deborah Malone, Founder—The Internationalist
Amelie Ferro, CEO Publicitas Charney/Palacios
The Day’s Moderator: Deborah Malone, Founder — The Internationalist
9:15—10:00 INNOVATION
Redefining Innovation for Latin America Now,Marketers’ innovation, originality and resourcefulness needs to continually expand as the competitive marketplace challenges brands to devise imaginative ways to reach their audiences online and via other “out-of-the-box” avenues. Targeting consumers and customers using unconventional methods in novel ways is today’s gold standard for outstanding creative ideas.
Camilo Concha, President—PHD Network, a media specialist division of Omnicom
Paul Suskey, CEO- Media8, Miami?s digital communications agency that connects marketers with Latinos
Natasha Marvin, Channel Marketing Manager/Latin America- Cisco
10:00—10:15 Coffee & Networking Break
10:15—11:00 DIGITAL
Digital Solutions Across the Region- Local Best Practices for a Global Medium
As Microsoft’s Steve Ballmer proclaimed at a recent industry conference, all media will ultimately be created and delivered digitally. Digital offers richness in information management, communication delivery, on-demand metrics --- and --- portability. The challenge: Are marketers skilled enough to keep pace and take advantage of this rapidly changing landscape?
Matias Comella, Regional Online Marketing Manager/Latin America & the Caribbean- Symantec
Joel Bary, CEO-Latin Medios, a global provider of digital media and marketing solutions
Paul Meyer, Vice President-Digital, Publicitas Charney/Palacios
11:00—11:15 Coffee & Networking Break
11:15—12:00 GROWTH
Anticipating New Growth — The Next Marketing Opportunities for the Region
According to the World Advertising Research Council (WARC), Latin America is set to experience the highest level of total growth throughout the world in 2009, with advertising expenditure in the region rising by 11% this year. Where will this growth occur? How does this affect the relationship balance between the region and multinational headquarters?
Fernando Cimato, Imaging and Printing Group-Hewlett-Packard
Luis Perillo, Regional Sales & Marketing Director- Hilton Hotels
Michael Jones, CEO Latin America- Mediaedge:cia
12:00—Luncheon
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