BUILDING YOUR CHINA MARKETS: The Program

February 10, 2009 in New York at The China Institute- 8:30 am to 12 noon
125 East 65th Street (Between Park & Lexington Avenues) New York NY 10021

(Please note that BUILDING YOUR CHINA MARKETS is limited to 50 participants so that participation can be more productive.)

COST TO ATTEND: $295

Join us for this candid talk, designed for executives who need to keep their China marketing efforts on track.

The Ox represents opportunity for those who are methodical, persistent, and confident. Janet Carmosky, CEO of The China Business Network and veteran manager and consultant for foreign- invested businesses in China, presents her map of the Chinese business and consumer landscape, so marketing executives can make the most of their China ventures.

Agenda for the Day

8:30 – 9:00 Registration
9:00-10:30 Basic China Business Literacy
» why and how the Chinese do business, and how they perceive the prospect of doing business with us
» the roles of government, industry, consumers and media
» fundamentals of Chinese business landscape: demographics, regional differences, competitive forces

10:30-11:00 Psychology of the Chinese Decision Maker
» core values of Chinese culture and Chinese business culture
» understanding the different economic roles — and management behavior — of
privately held, state-funded, and foreign invested businesses in China
» messaging and channel strategy guidelines

11:00- 12:00 The State of the Art in Branding, Advertising and Media Relations in China
» case studies from three brands doing it right in China, reviewing
messaging, platforms, channels, and resources for sales growth and brand building in China

“Janet taught me more about building a business in China in 4 hours, than I was able to pick up in 2 years on the ground in Beijing, voracious reading and consultants notwithstanding. She has compressed her learning from 25+ years doing business in China into a framework everyone can understand. In her class I was finally able to integrate what I knew about Chinese history, culture, politics, economics, industry structure, consumer psychology and behavior, into something I could use.”
– General Manager, China, Fortune 150 company.