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Innovation is more than creativity.
It suggests both right and left brain disciplines working together to reinvent the way we connect with our consumers, wherever they may be in the world.
INNOVATORS are critical to moving our business forward. They have the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea,” championing multinational strategy, and involving customers directly in the creative process.
Thanks to your nominations, The Internationalist has selected the Innovators of 2011. Thirty individuals from advertising and communications agencies throughout the world were chosen from several hundred nominees.
According to their peers, the 2011 Innovators are leading lights- champions of multinational strategy, adept at innovative communications, individuals who think about advertising in new ways, and advocates of responsible brand-building. It is an eclectic group and one in which the definition of innovation knows no bounds of geography, age, or title within their organizations-- large or small.
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