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ABOUT MARKETING MAKES A WORLD OF DIFFERENCE:

This new series of breakfast Think Tanks from The Internationalist and the Association of National Advertisers enable marketers to learn more about programs that do good, change the world, and transform brand & consumer relationships. Today's transparent social media environment has dramatically shifted the rules of "doing good business," and global marketing organizations are evolving to address new challenges and opportunities. The assumption of responsibility and the adoption of greater transparency are now critical to how any brand or business plays its proper role in society. Yet, is a mix of charitable giving, CSR programs, and "green" initiatives enough for the demands of consumers in an Age of Transparency? More companies are embracing big, sustainable ideas that demonstrate true marketing innovation. Their goal is to deeply connect with their customers' passions and values. When done right, business growth is often a result, as is making a world of difference.

This new way of working truly represents a global revolution in marketing objectives and possibilities.

Speakers: