Nation Branding Master Class
2008 with Simon Anholt

Presented by Internationalist Conferences
& In Association with BBC World News

Bratislava, Solvakia: Wed., September 24, 2008, 8:00 AM - 7:00 PM
Venue: To be Announced

Countries, cities and regions with a powerful and positive reputation, a good ‘brand image’, find it much easier to attract investment, manufacturing, political influence, tourism, trade and aid. Today, more and more places are spending significantly on advertising and media in an attempt to enhance their international profile, but there is little evidence to show that marketing communications can fundamentally change the image of a place. Marketing is great for attracting more tourists and foreign investors, but building a powerful nation or city brand is a far more ambitious, long-term and complex process.